NOT NORMAL WORKS BETTER

We're an independent advertising agency made up of strategy, creative, media, content, social and digital teams, all under one roof. Giving brands what they need to win, competitively, collaboratively and at speed.

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Wilkinson Sword

Faking It Until Making It

Harnessing and elevating faux OOH to disrupt the personal care space.

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Deli Kitchen

Go Flat

Launching the first integrated brand campaign for the UK’s leading flatbread brand Deli Kitchen.

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BetMGM

It’s Showtime!

Launching a brand in one of the world’s most competitive markets.

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Ford

FORD sponsors Documentaries on Channel 4

Driving authenticity to create a genuine partnership.

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NatWest

Believe It, Become It

Driving DE&I in our industry by inspiring young film-makers and redefining financial confidence in the next generation.

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Zurich Insurance Group

Global Content Engine

Creating global social content with vibrancy and purpose

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NEW YORK BAKERY CO.

The Toast of New York

Changing consumer behaviour to retain top position in the market and help business growth.

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Auto Trader

Matchmaker

Developing a long lasting brand platform that would arrest declines in brand love and trust, while simultaneously growing perceptions of Auto Trader as the unrivalled, modern solution for buying and selling cars.

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Coca-Cola

Flags of Pride

Leveraging the power of a superbrand to drive relevancy.

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Whyte & Mackay

Triple Matured

Developing and defining a brand positioning that would have the strength to supercharge growth across the UK.

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CALM x DanTDM

Finding The Words

Using innovation and influencers to tackle the stigma surrounding men's mental health.

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Amazon Music

Planet Weirdo with Holly H

Amazon Music wanted an out of this world launch for its new podcast Planet Weirdo with Holly H. And so that's quite literally what we gave them....

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888

Made To Play

Establishing a global masterbrand and building on a shared brand equity to develop deep saliency and drive media efficiencies.

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Coca-Cola Christmas

Share The Magic

Bringing the Coca-Cola Christmas magic onto the Piccadilly lights

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Audible Kids

Lessons That Last a Lifetime

Audible's first campaign promoting their kids content.

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HelloFresh

Mealtimes Made Easy

Create a long-lasting global brand platform that would educate consumers and establish a credible position in the market.

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Audible

Graham Norton Book Club

Launching The Graham Norton Book Club for Audible with best in class TikTok Ads

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DCM & BT

DCM and BT Flex Partnership

This award winning campaign with DCM and BT Flex fooled audiences into thinking they were in the wrong film!

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Kingsmill

Meant to Be

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Maryland

Keep it Kookie

​Giving a once loved, but increasingly overshadowed biscuit brand, some bite back, with a unifying comms platform.

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Free Now

Free Now Green Pledge

Integrated UK campaign supporting FREE NOW's electric car commitment

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CALM – Joe Marler

Finding the Words

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888poker

888poker Made to Play

European relaunch of the 888poker platform.

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Audible

Audible Alan Partridge

Alan Partridge joins LinkedIn for Audible

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FREE NOW

However you roll

How did we tell people Black Cabs and PHVs are together on FREE NOW? By using a 50 ft woman, naturally.

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Match

Match's Cheeky Campaign Encourages You to Embrace a Cringey Kind of Love

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Coca-Cola

Going Round in Circles

One of the most important campaigns in Coca-Cola’s recent history.

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Aussie

Great Hair Though

Brand Relaunch for Aussie Haircare with a new creative platform and integrated ATL campaign.

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Aussie

Great Hair Though

Reigniting a once bold and brazen beauty brand with a unifying creative platform and integrated ATL campaign.

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Coca-Cola

Icons

Helping an iconic brand remain category leader despite 20% increase in price due to sugar tax.

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Blue Dragon

Keep Exploring

Strategic repositioning around a big creative idea.

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