Put Perfect on Ice
Diet Coke isn’t cool. Well not as cool as kombutcha. Trying to always be at the hottest places, wear the latest fashion, say the wittiest things, look like everyone’s curated instagram. It’s exhausting. We wanted to challenge modern-day perfectionism. To show that when you stop chasing an impossible ideal, take a break from the stress of it, even for five minutes, you’d be more happy.